Where travelers once held photos of Flat Stanley in unusual places, photographers now shoot photos of a humble red chair. Long considered simply a place to rest after a long day, the lowly wooden chair has been elevated to celebrity status, and is being welcomed at inns and B&Bs throughout America.
It’s all part of a multi-year B&B awareness program that focuses on a traveling red porch chair to highlight the comfort, hospitality and friendliness of bed and breakfasts. Since its start in New England in 2012, B&Bs and inns have taken inspiring photos of the Red Chair from beaches to bandstands.
Thanks to a partnership with BedandBreakfast.com, the Red Chair is making its way across the United States, bringing attention to B&Bs and beautiful travel destinations. It traveled along the East Coast and Southern states in 2014, spent 2015 touring the West Coast, in 2016 Red went international by venturing through Canada all the way to Alaska, and 2017 will be the year of the Midwest. Participating B&Bs and inns listed on BedandBreakfast.com host the Red Chair, chronicling its stay with blog posts and photos on www.RedChairTravels.com.
This week (July 5 – 12, 2017) thanks to the partnership with WBBA (Wisconsin Bed and Breakfast Association – WisconsinBandB.com) the chair is making its way to Sparta, Wisconsin and Justin Trails Resort Look for innkeepers Don & Donna Justin shooting images of the Red Chair at Justin Trails Resort
It all started in winter 2012 with a single image. Woods Hole Inn innkeeper Beth Colt posted a picture on Facebook of her simple red chair perched on the ice behind her house and watched her page light up with “likes.” The picture was shared on the Facebook page of a nature photographer from California, who was inspired by the image to visit the Woods Hole Inn and took an amazing second photo of the chair on a local beach.
Throughout 2012 and early 2013, the Red Chair developed a personality of its own being photographed by innkeepers in communities from one end of New England to the other. Starting in Cape Cod, the Red Chair journeyed throughout the six New England states on a 9-month tour.
“This chair is the little engine that could,” said Colt. “I could never have imagined that it would travel so far, to every corner of America, all on the kindness and hospitality of innkeepers. It’s a barn-raising of sorts; the sharing of a piece of Americana.”
Stories from the Red Chair’s travels have been chronicled on blogs at each stop throughout its journey. “We are having a blast coming up with unique and fun locations to photograph “Red” around our 200 acre Resort!” Exclaimed Donna Justin, Innkeeper at Justin Trails Resort.
The Red Chair will be traveling to Parkside B & B in Dekalb to visit Innkeeper Pam Snow from July 13 – July 17.
For a compilation of these blogs, visit http://www.redchairtravels.com/blog.html . For a complete view of Red Chair photos, visit http://www.redchairtravels.com and get ready to be inspired. To learn more about Justin Trails Resort visit https://jtr.loganmarketing.com/ or call 608-269-4522.
BedandBreakfast.com, based in Austin, Texas, is the most comprehensive global site for finding bed and breakfast properties, with more than 11,000 properties worldwide, representing nearly 75,000 rooms. BedandBreakfast.com helps travelers find and book the ideal B&B or small inn through informative descriptions, photos, and more than 300,000 consumer reviews. BedandBreakfast.com offers convenient gift cards welcomed at more than 4,000 B&Bs in the United States and Canada, with no restrictions or blackout dates. It is owned by HomeAway, Inc., the worldwide leader in online vacation rentals.